Life if a video game

How to build leverage in the digital age

The other day when I came across a hypnotist coach while doing outreach for one of my clients.

Let’s call her Karen.

I asked her a few questions, eventually leading her down to the point where I learned about her lead-gen magnet. I thought okay, she’s probably having lead-flow issues with her business.

I transitioned my pitch from my client’s coaching to a new offer where I could essentially make her more money while doing less work. 

That's because life can be played as a video game. 

By stacking skills, like offer creation, outreach, understanding human nature, and building funnels, you can increase the number of people and opportunities.

Each skill you stack increases your odds of success, and surface area luck, and also makes the game much more fun to play because once you learn the skill, you create yourself an outlet to express your creativity. 

But the process of learning these skills is more challenging than you think it's going to be. 

There will be days you want to give up, feel like an imposter, or whatever it may be.

Let me get back to my point, the reward for learning new skills is immense, and each new one you learn takes you one step closer to freedom

Essentially, learning new skills is like getting the magic bullet in Mario Kart. That magic bullet has the potential to bring you from last place to first, very very fast.

You are programmed

The last thing I want to do is look back when I’m 80 years old and look at myself in the mirror with glazed eyes that are subconsciously saying “You could’ve been more, but chose not to”

I’ve noticed that even after a few days, I become stagnant. 

Without a north star, it's easy to get off the path.

I know there is nothing more fulfilling than waking up and striving to create a new version of myself in whatever season of life I may be in.

Each time I return to my university as a college grad, I'm reminded of a person who could easily take a normal path. The path that I was programmed to take. 

It leads to laziness, ordering a Papa John's pizza, and dropping all my responsibilities for a night out to hang with people who are quite literally doing the same, then back to the early morning office job where you bring Karen her coffee and donuts. 

It keeps you controlled. 

It kills your curiosity. 

And it limits your potential.

Avoid this at all costs. 

The gig economy is the future of work

The internet has created an opportunity for anyone to multiply their ideas, create unique solutions to problems, and forge a life of freedom. 

1-person businesses and creators are quietly capitalizing on the internet.

And they do it by educating their audience while simultaneously leveling themselves up to work on the projects that build them leverage.

Their vessel is the Internet.

The other day, I was listening to a podcast with Joe Rogan and Naval Ravnikant (their conversation is an excellent starting point for anyone looking to use these principles for themselves, you can watch it here

Naval is a famous entrepreneur who is respected highly for his series on 

“How to get rich without getting lucky".

His principles helped me understand how to view the internet and gig economy as the future of work. 

Small tech companies are breaking off from large corporate businesses.

They work in small teams and use unique competitive advantages to work smarter, faster, and in creative ways previously unthinkable before the birth of the internet.

The Future of Work is waking up in the morning, performing highly creative tasks you receive from your network, and then disappearing for the next couple of months in some warm country while you recoup your energy and the next stage in life.

It all starts with learning skills to solve problems for others 

  • Selling a course for a creator

  • Writing a fitness coach newsletter

  • Ghostwriting tweets under an agency

Everyone wants to buy back their time to attain some level of freedom and get one step closer to their ultimate purpose, whatever that may be for them.

By developing skills, investing in yourself, and cultivating beliefs and character traits, your creative work can get so good that you establish digital leverage. 

Digital Leverage:  The idea that to get rich, you must establish some sort of recurring asset, like code, piece of media, or business that fully functions on its own (even while you are sleeping). 

You could start a podcast. 

You could learn how to code.

You could create a digital product.

You could create youtube videos. 

Whatever it is, it must be creative-- and authentic to you.

“Escape competition through authenticity" - Naval

Your words, ideas, and judgment are things that people can’t take away from you.

If the internet is a multiplier for your presence, everyone can solve problems in their unique way.

When you multiply yourself (or someone else) on the internet, you are freeing their time and judgment so they can focus on other ideas, projects, or businesses.

One piece of content can go viral, give you a new lead, and return thousands of dollars for yourself.

5 steps to build leverage in the digital age:

Network

The first step in the process is to create leverage for other people.

Play the social network game. 

Re-frame that the social media game is the social network game. 

Talk to everyone, post tweets about your mission, lean into your interests and peel back the current layer of your purpose.

We rarely get the opportunity to talk about our ideas and feel heard.

Find what people are struggling with and show them how they can get there

Hint: If you can solve the problem better than they can you will be rewarded in exchange for the value you provide. Then, do it at scale. 

Treat the internet as your playground

Playing at an intellectual level is the catalyst for identifying your unique interests and curiosities.

Since writing on the internet, I’ve met people who I felt like I’d known my entire life. 

It’s because the internet is a mirror, and allows you to connect with people who are playing at similiar levels in the game.

Find a group where you can talk about mutually benefiting ideas, concepts, and interests to make the process as engaging as possible.

If you don’t know anything about Bitcoin, don’t hang out in the circles that are talking about Bitcoin.

You’ll be miserable.

But if you have curiosity about fitness and biohacking, that circle could better suit you and your interests.

Play on an intellectual level with those who are similar to yourself.

Curate opportunities naturally to find the best fit.

Learn skills by doing

To create leverage, develop a skillset that incorporates your unique advantage in the market.

I started by writing about my interests.

Then I learned how to ghostwrite by networking.

Then I helped a friend launch a cohort by using the outreach skills I learned in ghostwriting.

Then I built out an offer, and sales strategy for a new client.

On Thursday, I have a call to create the sales funnel, write the ads, and teach a real-estate business owner how to scale his business from 5 to 10 million.

You won’t learn these skills by reading books.

Books can help you but won’t teach you the specific knowledge to learn and implement the skills to help others.

Each skill you learn makes you increasingly more valuable to the market and your brand.

The time will come when you solve a problem for someone else and can teach it at scale for others.

Self-reflect

Self-reflect and doing the inner work is how you become a better entrepreneur. 

Make the necessary changes to get from where you are now, to the type of person who’s capable of becoming a self-sufficient, free individual.

  • What didn’t work?

  • How fast are you iterating?

  • What mistakes did you make?

  • What can you repeat to give yourself the best chance of success?

Through iteration and awareness of your actions, you’ll be able to solve the problems for yourself quicker and easier.

Build

By the time you are ready to build something that the market can use at scale, but doesn’t yet know they need, you’ll come up with solutions to problems that other people can easily use to solve their problems.

  1. Look at the problems you’ve solved

  2. Analyze how you’ve solved them

  3. Find a target avatar who has the problem you’ve already solved

  4. Build a curriculum around these problems

  5. Make people an offer so good they can’t resist

  6. Implement a sales team and sell it at scale

Your zone of genius lies in the problems you are passionate about solving. 

It’s also one of the quickest ways to create leverage. 

Because if you can solve a core problem for people better than anyone else in a unique way, you’ll have people coming to YOU for the solutions.

Start solving.

Final thoughts

Leverage is the key to living a life that isn’t guarded by anyone else. 

You’ll be able to take complete control of your life.

It’s also the fastest way to escape freelance work and get down to your core purpose. 

The faster you shed these outside layers, the closer you are to internal freedom.

Freedom to choose where you live.

Freedom to choose what you work on.

Freedom to choose how long you want to work

Freedom to choose who you spend your time with

Stop building someone else’s dream

Because one day, you’ll wake up from there daydream, and realize you forgot to build yours.

Thanks for reading

I’ll see you next Tuesday morning.

-Tyler Remez

P.S.>

I have one spot open for my 10-week 1v1 coaching program.

If you want to: 

  • Start writing online

  • Build a life of freedom

  • Escape corporate work

  • Establish digital presence

  • Monetize skills like ghostwriting, outreach, and sales

Essentially, over the 10 weeks, I’ll teach you systems, organize your day and productivity, and get you on the path toward digital freedom.

If this sounds like something you might be interested in, let’s chat.

Here’s the link to my calendar:

Talk soon,

Tyler